Achieve a more polished finish with the Shu Uemura blow-dry cream. From The Art Of Styling collection, the line takes inspiration from the Japanese art of minimalism, stripping the formula down to only the necessary components to deliver real results. Taken from the Japanese word for heat, the ‘Netsu’ cream strives to safeguard the strands. Protecting the hair up to 230°C, the formula helps to reduce the breakage and damage caused by heat styling. Thanks to a leave-in formula and innovative technology, the cream is reactivated by heat, letting you restyle your looks without having to reapply. With anti-frizz power, the formula can help you to achieve a more flawless finish, creating sleeker blow dries and smoother straightened styles.